What Google Actually Says About GEO in 2026
Google published its own guidance on generative AI search. What it commits to, what it rules out, and how to test any GEO activity before you fund it.
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AI Search Rewards What the Web Can’t Easily Summarise
Everyone says publish original content. Few define it. The test is reproducibility: could a stranger with a search engine produce a fair equivalent?
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The New SEO Question Was Whether AI Could Cite You
Every AI search vendor documents how to be reachable. None documents how to be chosen. The question that matters is whether your page has a substitute.