Before the brand existed.
A new global brand built with ManDeo as strategic digital partner — from brand definition and lead generation through to platform security and long-term growth.
Aegex needed more than a website. It needed someone to own the digital presence of a brand that did not exist yet.
Our relationship predates the Aegex brand. We had supported its predecessor, Aero Wireless, and that trust carried into the new organisation.
Launching as a global brand meant coordinating across teams, establishing coherent brand and design guidelines, controlling content, and building a foundation that generated leads rather than impressions.
We worked as a partner across website, design, content, marketing and lead generation, so the brand stayed coherent everywhere at once.
We established the digital foundation for the brand: design guidelines, the website experience, landing pages, lead-capture mechanisms, advertising support, and automated workflows connecting website activity to the CRM.
“We launched a global brand and a lead engine at the same time, with one team accountable for both. When the platform had to change, nothing about the brand had to be renegotiated.”
The relationship is the outcome. It started before the brand and has carried through a platform change.
The digital foundation now covers design guidelines, the website experience, landing pages, lead capture, advertising support and the automated workflows behind them. The client's team operates the platform themselves, on training we provided.
We still run the platform. They run the go-to-market.
