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The nave of All Saints' Episcopal Church, Atlanta — stained glass and organ pipes
Work/ Faith organisation/ All Saints' Atlanta
CMS migration · Information architecture · Integrations

A surgical rebuild.

A complex, sunsetted website turned into a faster, easier-to-manage platform — without losing critical content or a single integration.

Client
All Saints' Atlanta
Sector
Faith organisation
Engagement
2022 – present
Content and IA mapIntegration inventoryRebuildSimplificationDigital product and web engineeringPlatform care
How we worked
With the staff who publish every week, and the vendors behind giving, donations and membership.
01 · The problem

All Saints' Atlanta had run a complex website on the Ecclesia CMS for years. Staff found it difficult and frustrating to manage.

Then the CMS provider decided to sunset the platform, and a frustration became a deadline. The site held years of historical content, extensive page relationships and interlinking, and third-party integrations supporting giving, donations, membership and more.

The legacy CMS offered no straightforward structured export path, so what looked like a migration was going to be a rebuild.

Inherited
1
CMS being sunset by its vendor
Inherited
0
structured export path out of it
At risk
15
integrations that could not go dark
allsaintsatlanta.org
The rebuilt All Saints' Atlanta home page
The rebuild — same brand, faster site, far easier to maintain

We mapped everything before we moved anything. On a sunset deadline, the inventory is the project.

We mapped the existing content and information architecture, identified the critical functionality and integrations, and planned the rebuild to protect the investment already made. Where the legacy structure was working against the staff, we simplified sections and internal linking rather than reproducing the old site faithfully.

Phase 01Content and IA mapEvery page, every relationship, every interlink, written down before a rebuild decision was made.
Phase 02Integration inventoryGiving, donations, membership and the rest — identified, owned and tested individually.
Phase 03RebuildMore rebuild than migration, because the legacy CMS had no structured export. The brand was preserved throughout.
Phase 04SimplificationSections and internal linking simplified where the old structure was the reason publishing felt hard.
The trade-off we named up front
A faithful reproduction of the old site would have been faster. We simplified the sections and interlinking instead, which cost time in the rebuild and bought the staff a site they can maintain.
A full nave at an All Saints' concert
Concerts, services, giving — every audience the site has to serve
The painted nave ceiling at All Saints' Atlanta
The building's own detail, shot for the rebuild
The sunsetted Ecclesia site, and the rebuild
Drag the handle — or use arrow keys
Before — the All Saints' Atlanta site on the Ecclesia CMS
After — the rebuilt All Saints' Atlanta home page
Before After
04 · The numbers At launch
0
Integrations lost in the rebuild — all 15 carried across
100+
Pages of historical content carried across
15
Integrations inventoried, owned and tested one by one
Give
Section simplified so the payment CTAs sit in plain sight

Page-speed figures are still being measured — add them once the client confirms the numbers

Quote
Flynn Allen
Chief Marketing Officer, All Saints' Atlanta

“Posting the Sunday bulletin used to take an afternoon and a phone call. Now one person does it before coffee, and the Give button is where people expect it.”

What the staff got
CMS
The investment no longer depends on one vendor's roadmap.
Structure
All Saints' Atlanta 2025–26 music season programme
Simplified sectionsCleaner internal linking
Fewer places to look, fewer chances to publish into a dead end.
Integrations
Volunteers from Serve with the Saints delivering grocery bags
Giving and membershipPreserved and tested
The functions the organisation runs on, carried across without interruption.
The parish choir in procession at All Saints' Atlanta
The parish choir — one of the sections we simplified
The high altar at All Saints' Atlanta, dressed for a service
Worship — the content the calendar turns on every week
Choristers singing from scores at All Saints' Atlanta
Music and liturgy, the two deepest sections on the site

The new site is faster and substantially easier for staff to maintain.

They update information quickly, which keeps the site relevant for the people using it, and they are no longer carrying the risk that their investment sits on a disappearing platform.

We still run the platform. They run the content.

Platform care — live Next phase — a progressive web app