The raffle that went digital.
An outdated medical-spa presence rebuilt as an integrated commerce, campaign and digital operations platform — then proven under a deadline nobody chose.
An outdated website, inconsistent branding, and a digital presence that was not earning the trust a medical spa depends on.
Then 2020 made it urgent. Pink Passion, the practice's annual breast-cancer fundraising campaign, ran on an in-person raffle and donation drive. COVID-19 removed the room the campaign happened in.
There was no online ticket sales path, no way to draw and distribute gifts remotely, and no email automation to carry a campaign that had always been run face to face.
We did not treat this as a website redesign. The campaign had to run, so we rebuilt the platform it would run on.
Brand overhaul first, then the website rebuilt with e-commerce, then Pink Passion rebuilt as an end-to-end digital experience: online raffle ticket sales, the drawing and gift distribution, automated email sequences, Facebook Live streaming, and online sales of products and services.
“When COVID shut down our in-person Pink Passion event overnight, Mandeo helped us move the entire campaign online in weeks — and it's only grown since. Six years later, we're still running it every year, and it's raised over $50,000 for breast cancer support along the way.”
Site · campaign · channels
The 2020 campaign preserved one of the client's most important annual initiatives. Its success turned it into a program.
Pink Passion has run year after year since, on the same platform. The commerce layer sells products and services outside the campaign window, and the brand underneath it all is consistent for the first time.
We still run the platform. They run the campaign.
